Structure your company page in such a way that it leads up to a conversion action. Your company page is a pipeline for LinkedIn leads to visit your actual company website. This is a course reversal from the typical company page, which shows basic information and facts about the company. The best way is to turn your business or company page into a lead generation page. In order to make leads from LinkedIn, you have to be intentional. Turn your company page into a lead generation page. The bottom line is this: LinkedIn works for B2B lead generation.Īll that remains to be done is to leverage LinkedIn in the best way possible. To put that into real numbers, LinkedIn is responsible for 97% of a business’s social media leads! But among the low-scoring social sites, there is one that stands out as a success marker. Social media platforms as a whole aren’t scoring high on the lead awesomeness scale. According to InsideSales, social media is overused when we consider how many leads it actually gains. But how effective are these social media efforts? Most B2Bs are using social media to get leads, as the research indicates. Do Twitter, Facebook, and Pinterest? Maybe, but don’t bank on it. LinkedIn worksīefore I go all technical and start giving you killer tips, let me step back and do a little cheerleading number. In this article, I’m going to show you 7 tips that will help you better leverage LinkedIn to be a powerful B2B marketing tool. How do you cut through the gaggle of job seekers and find qualified people to do business with? Sure, you might accidentally catch a few falling leads, but in order to really win you need to do your own prospecting, LinkedIn style. What?! So, how do you actually get leads ? The conventional LinkedIn advice isn’t detailed enough: 1) Join. Yes, there is a way to open up the floodgates to success. With all these millions of professionals in one place, surely there’s some way to open up the floodgates to leads, isn’t there? Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. It hasn’t been too long ago since LinkedIn morphed from a teeny professional networking site to an enormous world force.
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